Doing business in a totalitarian state

Forget all the rules of business and marketing. The government can do a better job than you! And if you’re a compliant little minion and accept and promote the impositions on people’s freedoms, your business is done for, either way.

Now, normally, there are two fundamental rules of business and marketing.

1. Make your business as appealing and as welcoming as humanly possible.
2. Make it easy to do business with you.

If you have those covered, and as long as people want what you’ve got, you’ll do ok. Here we have two signs greeting the customer as they approach the entry to the shop. One on the left and one on the right. I think they have a point to make!

After reading all the things I could or couldn’t do, and all the conditions, even before I get in the door, I didn’t feel like going in. I think they failed dismally on points one and two. Needless to say, a shop that is normally bustling with people queuing to get in, was almost empty. Mandates did not build your business. People did. Soon there wont be many of those people going through the door.

The good thing about business is, there’s always somebody else who thinks they can do better and will be happy to take your money.